SEO 4: Ranking Factors
Let's return to the question of what is a "better designed or written" website.
We are obviously not talking about graphic design here but about structure and content. These two components add up to strength.
And it stands to reason that the greater prominence you give your own web site, its structure, keywords and other content, in short: the more seriously you treat your own site, the more seriously it will be taken by search engines.
Your site's contents:
This is a vast topic and a science in itself - way beyond the scope of this introduction. Suffice to say for now that keywords are key (forgive the pun).
Keywords: well thought out, intelligently placed and reasonably repeated. Just like in advertising. After all, don't forget a web site is advertising.
We also have to mention headlines, titles, tags, and more, as well as the concept of keyword density. Plus the fact that web pages have other components, too, that are more technical.
Some of this may not be familiar to all but the SEO Reports will provide valuable guidance.
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